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Month: April 2024

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Google updates Merchant Center product data specifications

10 April 2024 Search Engine Land 0

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads […]

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B2B audience targeting: Meta Ads as an alternative to LinkedIn

10 April 2024 Search Engine Land 0

What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for […]

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How to maximize your local business’ Google Maps presence

10 April 2024 Search Engine Land 0

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the […]

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Introducing Wordze: Your New, AI-Enhanced SEO Content Creation Companion

10 April 2024 SERPd 0

In the ever-evolving world of online content, the quest to stand out amidst the digital noise is a challenge faced by all. Whether you’re a […]

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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

9 April 2024 Search Engine Land 0

Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research […]

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4 YouTube Shopping updates, including Collections and Affiliate Hub

9 April 2024 Search Engine Land 0

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate […]

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Google and world’s largest ad group announce landmark AI collaboration

9 April 2024 Search Engine Land 0

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad […]

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LinkedIn’s most effective posting strategies unveiled by new study

9 April 2024 Search Engine Land 0

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts […]

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How to implement a full-funnel PPC marketing strategy

9 April 2024 Search Engine Land 0

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you […]

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7 ways to use generative AI in PPC

9 April 2024 Search Engine Land 0

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of […]

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