Month: April 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional […]

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its […]

Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other […]

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, […]

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform […]

Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath […]

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the […]

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to […]

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and […]