Month: April 2024

DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding […]

Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new […]

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement […]

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities.  Key insights: Leverage Gemini integrated with Google Workspace for Sheets, […]

A successful SaaS onboarding experience does two things:  Quickly helps new users overcome a product’s learning curve. Demonstrates how well the product meets the user’s […]

Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your […]

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying […]

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience […]

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have […]