Month: March 2024

TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, […]

AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. […]

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates […]

Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta […]

SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update) and what sites […]

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that […]

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant […]

The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages, optimism runs high.   However, successful […]

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of […]