Month: March 2024
Microsoft Ads introduces faster and easier access to performance data
Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, […]
Apple testing new tool for optimizing App Store ads
Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s […]
6 tips for better PPC ad copy
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to […]
What we’re seeing a week into the Google March 2024 core and spam updates
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, […]
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance […]
Internal link building for an E-E-A-T-focused content strategy
While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A powerful […]
Microsoft Ads expands Copilot to more advertisers
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises […]
Joe Biden supports bill to ban TikTok in the U.S.
Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s […]
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic […]
