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Month: February 2024

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Using generative AI to improve existing content: Top tips + sample prompts

12 February 2024 Search Engine Land 0

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in […]

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Webinar: Beyond silos – data collaboration strategies for marketing success by Lotame

12 February 2024 Search Engine Land 0

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers […]

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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

9 February 2024 Search Engine Land 0

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered […]

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Pinterest announces major ad partnership with Google

9 February 2024 Search Engine Land 0

Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, […]

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Google Ads gambling and games policy updated

9 February 2024 Search Engine Land 0

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed […]

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Google drops Web Stories from image results, Google Discover carousel view and more

9 February 2024 Search Engine Land 0

Google has stopped showing Web Stories in image search, the carousel view in Google Discover, plus the grid view is now a carousel view in […]

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Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

9 February 2024 Search Engine Land 0

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care […]

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Google TV: What you need to know about CTV buying in Google Ads

9 February 2024 Search Engine Land 0

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising […]

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Own the world’s largest moments with YouTube Sponsorships

9 February 2024 Google Inside Adwords 0

Learn how brands used Content Takeovers and First Position Moments, two YouTube Sponsorships, to drive strong brand awareness and ad recall.

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Pinterest revenue rises 12% as monthly active users reach all-time high

9 February 2024 Search Engine Land 0

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach […]

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