Month: January 2024

Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results?  In 2024, […]

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC […]

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s […]

As artificial intelligence (AI) continues transforming the future of SEO, search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with […]

Join a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you […]

Google launched new search features, including Circle to Search and a new AI-powered multisearch experience within Google. Google is “introducing two major updates that bring […]

Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new […]

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin […]

Google will lay off approximately 1,000 employees from its advertising sales team this year. Why we care. Advertisers told Search Engine Land last week that […]

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond […]