Month: January 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential.  Aside from […]

SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the […]

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer […]

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for […]

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more […]

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). […]

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text […]

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across […]

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time […]