Month: January 2024

Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% […]

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience […]

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, […]

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in […]

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google […]

In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape […]

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive […]

Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and […]

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local […]

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes […]