Month: December 2023

Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO.  I’ve developed a free Python script […]

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more.  This article […]

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations […]

Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in […]

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics […]

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including […]

Generative AI is revolutionizing SEO, especially for large websites dealing with complex technical challenges.  AI’s exceptional capacity to analyze data, forecast trends, aid content creation […]

Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Now that the update is done, […]

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper.  With the proper strategy, SEO can become a strong acquisition […]

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its […]