Month: November 2023

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed […]

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy […]

Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine […]

Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion […]

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. […]

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during […]

Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on […]

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the […]

A recently uncovered patent issued and granted to Google named “Generative summaries for search results” describes possibly how Google’s new Search Generative Experience works. The […]

Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business Administration. As […]