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Month: September 2023

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Microsoft Advertising Network for retail launches in the US

26 September 2023 Search Engine Land 0

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media […]

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What is generative AI and how does it work?

26 September 2023 Search Engine Land 0

Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it? And why is […]

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How to create an SEO roadmap

26 September 2023 Search Engine Land 0

When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive […]

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AI in SEO: How to navigate legal challenges and ensure compliance

26 September 2023 Search Engine Land 0

Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence.  However, integrating AI into marketing strategies inevitably […]

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Does guest blogging still work for SEO? Pros, cons and best practices by Adsy

26 September 2023 Search Engine Land 0

Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus on guest blogging […]

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Microsoft signs deal to serve sponsored links in Snapchat’s My AI

25 September 2023 Search Engine Land 0

Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly […]

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ChatGPT rolls out voice and image prompts

25 September 2023 Search Engine Land 0

OpenAI is adding new voice and image capabilities to ChatGPT.  The new features will allow you to either engage in voice conversations with the chatbot […]

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Links are not a top 3 Google Search ranking factor, says Gary Illyes

25 September 2023 Search Engine Land 0

In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking […]

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Trends in paid search to watch in 2024 by Cynthia Ramsaran

25 September 2023 Search Engine Land 0

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the […]

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

25 September 2023 Search Engine Land 0

Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to […]

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