Beyond Google Analytics: Solve the data problem with real-time strategies by Cynthia Ramsaran
Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate […]
Month: September 2023
Survey: 51% of Gen Z choose TikTok, not Google, for search
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s […]
Google August 2023 Core Update rollout is now complete
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August […]
Google Site names now work for all languages
Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy […]
The comedy of errors
Every now and then we get questions about errors that we may have shown for sites in Search Console, and every now and then we […]
Site names on Google Search now available for all languages
Last October, site names were introduced on mobile results for select languages, which expanded to desktop in March. Today, we’re happy to announce that site […]
YouTube pilots longer, less frequent ads on TV app
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for […]
Google to make political ads disclose AI content
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a […]
YouTube is removing individual ad controls on new videos
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will […]
How to use Google Analytics 4: A complete guide
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to […]
