Month: August 2023

SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The […]

Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over […]

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced […]

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix (formerly known as Kantar). […]

If something can be measured, it can be improved.  By carefully measuring your SEO with metrics that matter to your business, you can understand where […]

GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance.  While certain metrics and dimensions come pre-configured by the tool, […]

Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you […]

Is low-quality content dragging down your website’s “reputation of knowledge“? It could be. Could older or outdated content be to blame? Maybe. But low-quality content […]

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in […]