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Month: August 2023

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Margin-based tracking: 3 advanced strategies for Google Shopping profitability

3 August 2023 Search Engine Land 0

Are your Google Shopping campaigns profitable?  Tracking your PPC performance will help you make better business decisions.  You can unlock data beyond basic revenue metrics […]

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8 new Google Analytics 4 features to enhance app measurement and performance

2 August 2023 Search Engine Land 0

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give […]

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Straight from the source: Search Engine Land Awards judges reveal what makes an application award-worthy

2 August 2023 Search Engine Land 0

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure […]

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Meta launches new AI tool that creates music using text prompts

2 August 2023 Search Engine Land 0

Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses […]

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Google Chrome adds search suggestions, trending searches on mobile

2 August 2023 Search Engine Land 0

Google is adding four new search-related features to the mobile version of Chrome. The new features will give you more search suggestions and tell you […]

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Google Search Generative Experience adds videos to AI-generated answers

2 August 2023 Search Engine Land 0

Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll […]

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YouTube Shorts launches six new features to improve content creation

2 August 2023 Search Engine Land 0

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of […]

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Schema usage up 4x among top ranking ecommerce sites

2 August 2023 Search Engine Land 0

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword […]

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How to create a link building strategy

2 August 2023 Search Engine Land 0

A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps […]

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How to optimize your free product listings in Google Shopping

2 August 2023 Search Engine Land 0

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings.  Below are key […]

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