Month: August 2023

When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches […]

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue?  Do you see some stakeholders […]

TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising […]

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is […]

Google Merchant Center has started issuing a new warning for “inappropriate titles”. The message appears to specifically apply to Google Discover and Demand Gen ads […]

When strategically utilized, ChatGPT can surpass manual human effort in output quality.  No, the tools won’t write better content. Instead, I believe a writer armed […]

Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, […]

Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a […]

OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is […]

Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write […]