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Month: July 2023

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New Google policy says AI-generated reviews are spam and against Merchant Center policies

28 July 2023 Search Engine Land 0

Google has a new Google Merchant Center policy on “automated content” that says reviews generated using an automated program or artificial intelligence application are considered […]

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How to audit your YouTube channel for brand success

28 July 2023 Search Engine Land 0

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal.  If […]

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Google Merchant Center introduces customer support feature

28 July 2023 Search Engine Land 0

Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. […]

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Search Central Live Tokyo and Jakarta: it’s a wrap

28 July 2023 Google Webmaster Central Blog 0

It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us […]

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An update on site names

28 July 2023 Google Webmaster Central Blog 0

We now support sitenames for subdomains on all devices in some languages. We also updated how the site names system works, to increase its ability […]

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GA4 audiences can now be used with third-party segments in Ad Manager

27 July 2023 Search Engine Land 0

Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your […]

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Google is updating its Shocking Content policy to exclude gameplay imagery

27 July 2023 Search Engine Land 0

Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August […]

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Microsoft Ads pilots UET Insights dashboard with new traffic data

27 July 2023 Search Engine Land 0

Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking […]

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X (Twitter) slashes video ad prices to lure back advertisers

27 July 2023 Search Engine Land 0

Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers […]

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Unleashing the potential of Google reviews for local SEO

27 July 2023 Search Engine Land 0

Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think.  Building a strong […]

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