Month: April 2023

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop […]

What are your customers’ most frequently asked questions? What do prospective customers most want to know about your services, industry, brand or products? Compiling these […]

Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will […]

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand […]

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many […]

The race toward AI-powered search is heating up. Microsoft has Bing Chat while Google has Bard. Yet, many are concerned about what all these developments […]

Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping […]

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider […]

Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft attempting to assure content creators […]

Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but […]