How dynamic creative carried OOH through COVID and will propel industry forward
30-second summary: In response to the COVID pandemic, brands and their OOH partners were forced to alter campaign planning and change messaging on a dime […]
Month: August 2020
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Please visit Search Engine Land for the full article. Source: Search Engine […]
Power SEO Friendly Markup With HTML5, CSS3, And Javascript
Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers. Please visit Search Engine […]
Bing uses user engagement metrics for ranking websites in search
But Bing looks at these signals in a holistic manner for ranking purposes. Please visit Search Engine Land for the full article. Source: Search […]
Virtual events are here to stay: How marketing automation keeps you a step ahead
30-second summary: Virtual events are our new norm and they aren’t going anywhere, even after the pandemic subsides. Marketers need to embrace this to deliver […]
How to include a creative in the martech decision process
30-second summary: Creative team members are often left out of technology decision making, or included too late When creatives are left out, problems might not […]
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Is Smart Bidding fostering a lackadaisical approach to account structuring?
30-second summary: Advertisers should be using Smart Bidding in combination with a sound campaign and ad group structuring, to get the maximum results from their […]
The Facebook ads boycott: How to actively participate without sacrificing your marketing targets
30-second summary: Despite agreeing with the principles behind the boycott, smaller businesses may find that they cannot afford to stop advertising on Facebook – especially […]
Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting
The new features are designed to help advertisers with bulk campaign management and optimize performance. Please visit Search Engine Land for the full article. […]
