Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Month: May 2020
Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift. Please visit Search Engine Land for the full article. […]
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights. Please visit Search Engine Land […]
Navigating the road ahead: The benefits of real-time marketing
Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and […]
How to measure content KPIs during COVID [Video]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. Please visit Search Engine […]
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales. Please visit Search Engine Land for the full article. Source: […]
Bing Adds New Intelligent Answer Summary
Bing has added a new intelligent answer summary, best illustrated with this image in the thread. Source: SEO Chat Link: Bing Adds New Intelligent Answer […]
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic. Please visit Search Engine Land […]
SEO Lead Generation: How to Get Sales through SEO Content
In 2015 I launched my first digital marketing agency with $150 (hosting and domain fee). I named it Idunn and I gave it a big […]
