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Month: April 2020

SMX Overtime: How to run effective top-of-funnel search campaigns

2 April 2020 Search Engine Land 0

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. Please visit Search […]

Marketers surveyed say they would choose Google Ads over SEO if they had to

1 April 2020 Search Engine Land 0

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. Please visit Search Engine Land for the full […]

SEO for recreational and commercial vehicles in a COVID-19 world

1 April 2020 Search Engine Land 0

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. Please visit Search Engine Land for the […]

Support for SpecialAnnouncement schema is coming to Google search

1 April 2020 Search Engine Land 0

Support is still in development, but site owners can add the SpecialAnnouncement data type in advance. Please visit Search Engine Land for the full article. […]

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

1 April 2020 Search Engine Land 0

There are a mix of considerations, on a spectrum from idealistic to pragmatic. Please visit Search Engine Land for the full article. Source: Search […]

Why you need to update your PPC ad copy now

1 April 2020 Search Engine Land 0

Paid search ad copy strategies during the coronavirus pandemic. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Why […]

Did you know that over 60% of organic site visits come from mobile?

1 April 2020 Search Engine Land 0

Websites should be mobile-first and not just responsive. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Did you […]

Google Ads ends monthly campaign budget test

1 April 2020 Search Engine Land 0

Any campaigns using it will be switched to daily budgets. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]

The Tiger King used illicit SEO tactics to mislead searchers

1 April 2020 Search Engine Land 0

Joe Exotic renamed his traveling tiger show to imitate his biggest competitor — it didn’t end well for him. Please visit Search Engine Land for […]

Video: Dawn Anderson on Google BERT and what comes next

1 April 2020 Search Engine Land 0

Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it. Please visit Search Engine […]

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