Improving e-commerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that […]
Month: May 2018
Google confirms it shortened search results snippets after expanding them last December
Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Please visit Search Engine Land for the full article. […]
Guide to paid media management software
Compare 9 leading vendors and get tips for evaluating and purchasing. Please visit Search Engine Land for the full article. Please visit Search Engine Land […]
The Best Practices of Optimizing for International SEO by @krisjonescom
This brief primer will help you understand the best practices of optimizing for international SEO.The post The Best Practices of Optimizing for International SEO by […]
Improve paid search lead-gen with cohort analysis
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in […]
Google to notify those who leave reviews when business owners respond
The new feature will be rolling out over the next few days. Please visit Search Engine Land for the full article. Please visit Search Engine […]
Driving calls with PPC: 5 mistakes most search marketers make
Bridging the online-to-offline gap poses challenges when using paid search to drive calls. Please visit Search Engine Land for the full article. Please visit Search […]
Top SEO Tools That Are Easy to Use, Highly Effective and Completely FREE
What else do you need in the arsenal of an SEO expert apart from a full fledged and highly effective SEO tool? Below I am […]
Mother’s Day Google doodle honors moms with hand-painted artwork
The brightly colored doodle leads to a search for Mother’s Day. Please visit Search Engine Land for the full article. Please visit Search Engine Land […]
Google Update Florida – Why it Still Matters Today by @martinibuster
What Google’s Florida Update may have have been and how it affects SEO today.The post Google Update Florida – Why it Still Matters Today by […]
