Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own […]
Month: June 2017
Google has officially rolled out a new tab-based local panel with quick access to reviews
Users can toggle between a local listing’s overview details and their reviews in the Google search results. The post Google has officially rolled out a […]
The AdWords 2017 roadmap is loaded with artificial intelligence
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing […]
How Google’s Algorithms Do & Will Work Together by @beanstalkim
Understanding how Google’s algorithms work together now and in the future will help you better optimize your websites for search.The post How Google’s Algorithms Do […]
37 Ways to Screen Job Candidates for Strategic SEO Thinking by @stoneyd
Once you’ve narrowed SEO candidates down based on knowledge and experience, find out what they’ll actually DO using these questions.The post 37 Ways to Screen […]
How to Optimize for Google Lens & Pinterest Lens by @lisabuyer
Google Lens and Pinterest Lens are merging AI and real-world visual search. Here’s what you can do to prepare.The post How to Optimize for Google […]
Grow Customer Lifetime Value with People-Based Search Marketing
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based […]
SMX Advanced is almost sold out! Less than 100 tickets left.
SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having […]
SearchCap: Bing Ads management, Apple Maps updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads […]
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with […]
