The content crisis: What it is and how to solve it
30-second summary: Every marketer knows, digital experiences require content; tailoring them to individual customers requires a lot. Sitecore calls this the content crisis. It’s the […]
Latest SEO News
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts. Please visit Search Engine Land for the full article. […]
What Prime Day signals for 2020 holiday retail
Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season. Please visit Search Engine Land for the […]
Proactively building negative keyword lists in Google Ads is now more important than ever
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here […]
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Automation can free humans up to do human things
30-second summary: At its simplest, automation can help marketers accomplish repetitive daily tasks, so creatives can be free to spend time on other areas like […]
How to convert passive screen-scrollers into customers using video
30-second summary: Marketers need to re-think how they approach video marketing; if they’re unable to tailor the content they’re creating to meet the demands of […]
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before. Please visit Search Engine Land for the full article. Source: Search […]
Google confirms it doesn’t index passages separately
Google now “consider passages from pages as an additional ranking factor.” Please visit Search Engine Land for the full article. Source: Search Engine Land […]
SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks
How to get SEO-friendly website pages to feel like there’s magic burbling up beneath them. Please visit Search Engine Land for the full article. […]
