Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the […]
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More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser frustrations? Please visit Search Engine Land for the full article. Source: Search Engine Land Link: More Facebook […]
Driving revenue and loyalty through precision commerce
30-second summary: Precision commerce is the next generation of ecommerce, connecting the post-purchase experience with ownership lifecycle moments to deliver personalized experiences and offers based […]
Tech Talk with Mopinion: How to improve your digital channels through user feedback
30-second summary: Companies struggle with gaining a better understanding of their users. A lack of understanding results in a decrease in customer retention rates. The […]
Update your mobile ad strategy to stop losing money on ad fraud
30-second summary: The mobile advertising industry is expected to be worth $240 billion by 2022, but last year advertisers lost more than $23 billion to […]
Using auction insights for better PPC competitor analysis
Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Please visit Search Engine […]
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed? Please visit Search Engine Land for the full article. Source: Search Engine […]
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti’s granular look at search term data offers a snapshot of how big Google’s search terms update is for advertisers. Please visit Search Engine Land […]
PES@Home 2020: Google’s first virtual summit for Product Experts
More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google […]
4 simple steps to consistently improve customer experiences on websites
30-second summary: Follow this four-phase process to optimize digital experiences and enhance engagements, conversions, and customer loyalty. Phase 1: Define the core metric by which […]
