Against market uncertainties, consumer data is marketers’ secret weapon
30-second summary: In an effort to conserve capital until markets stabilize, companies are searching for ways to operate as financially efficient as possible, which makes […]
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5 simple steps to choosing the right software, every time
30-second summary: Software selection isn’t as difficult as it’s been made out to be – but you absolutely need a plan. Don’t wing it. The […]
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the […]
Video: Mike Blumenthal on how to rank in Google Local
We also talked about the local SEO community and COVID’s impact on local search. Please visit Search Engine Land for the full article. Source: […]
Featured snippets: The 9 rules of optimization
Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. Please […]
Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”
30-second summary: We’re past Halloween but there are still many factors that give senior and mid-level marketers the creepy crawlies. List of exclusive, “burning” questions […]
Making technical-SEO accessible to everyone
30-second summary: Technical SEO ensures that Google has all the details required to make a search listing. It can tell you the length of your […]
3 DAM demons: How to confront the terrors of remote content creation in a pandemic
30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. The situation has led to […]
Saying goodbye to data friction with MessageGears and personalized messages at scale
30 second-summary: Email is their most important channel to connect with their existing customers The ESP ecosystem is fundamentally disconnected and broken for the email […]
ClickZ’s Marketing Automation Summit available on demand
30-second summary: ClickZ’s virtual Marketing Automation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and […]
