Google CEO on the evolution of Search and SGE
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, […]
Latest SEO News
TikTok launches enhanced ad placement controls
TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform […]
Google testing People Also Consider label on branded search ads
Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath […]
The Performance Max playbook: Best practices and emerging tactics for 2024
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the […]
Advanced Google Ads tracking for local service companies
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to […]
How to Make Your Vacation Rental Go Viral: Why Rental Advertising & SEO Are Important
In an age where everyone’s looking to snag that perfect vacation rental for their Instagram-worthy getaway, making your listing stand out is crucial. You’re not […]
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and […]
Google updates Merchant Center product data specifications
Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads […]
B2B audience targeting: Meta Ads as an alternative to LinkedIn
What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for […]
How to maximize your local business’ Google Maps presence
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the […]
