What does ‘Real-Time Marketing’ really mean? by Salesforce
en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the […]
Latest SEO News
The Pros and Cons of No-Follow Backlinks for SEO
Backlinks have always been a foundational component of SEO. The essentiality of backlinks has been immortalized with countless case studies and accounts attesting to the […]
How to harness the power of brand mentions across the search universe
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their […]
Writing people-first content: A process and template
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline […]
TikTok testing virtual influencers for video ads
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can […]
Chase launches first bank-led media network
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some […]
How advertisers can capitalize on vertical video
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional […]
How the Google-Reddit partnership impacts brand management
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its […]
Google structured data carousels (beta) clarified for summary pages
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other […]
Google CEO on the evolution of Search and SGE
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, […]
