How to Attribute Your Company’s Revenue Growth to Your SEO Efforts via @LongtailUX
Measuring the ROI of SEO can pave the way for unlocking budgets. Prove the value of your organic search campaigns using some of these methods.The […]
Latest SEO News
Google Explains Discovery & Refresh Data in Crawl Stats Report via @MattGSouthern
Google’s John Mueller offers more detail about new data in Search Console’s updated Crawl Stats report – the ‘discovery’ and ‘refresh metrics.The post Google Explains […]
Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and more. Please visit Search Engine Land for the full article. Source: […]
Black Friday’s High Stakes Ad Environment in 2020 via @SusanEDub
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.The […]
How Search Queries Trigger Structured Information Cards (Knowledge Panels) via @bill_slawski
A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.The post How […]
How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.The post How to Use Your Content […]
7 Musts for a Successful YouTube Channel via @brie_e_anderson
A complete and well-optimized YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.The post […]
Google expands local business message & map query analytics
Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights. Please visit Search Engine […]
Find trending products on the Google Shopping Gift Guide
What do you buy for the techie who has everything? Or the chef who’s always trying new recipes? Turn to the Google Shopping Gift Guide […]
Bridging the gap: How marketing and sales can break down the technological walls between their departments
30 second summary: Sales and marketing functions can often feel like ‘frenemies’ – blaming each other when things don’t go to plan, and undervaluing the […]
