How to Manage a Data-Driven Content Marketing Calendar via @JRiddall
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here’s what you need to know.The […]
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Shopping for a beauty product? Try it on with Google.
I’ve been doing most of my shopping online this year and it seems I’m not alone. With the holidays right around the corner, more than […]
Profit per Click: What It Is & Why You Should Track It via @DigitalSamIAm
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can you do that.The […]
How to Optimize Universal App Campaigns via @brookeosmundson
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.The post How to Optimize Universal App […]
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed. Please visit Search Engine Land for the […]
WordPress Redux Plugin Vulnerability Affects +1 Million Sites via @martinibuster
Redux Gutenberg Blocks Library & Framework, with over 1 million active users, patched a CSRF vulnerabilityThe post WordPress Redux Plugin Vulnerability Affects +1 Million Sites […]
You’ve collected customer data, now what?
30-second summary: Effective data analytics expands far beyond the collection of customer info. Marketers and business leaders aiming to become more data-driven should consider how […]
The 3 most destructive mistakes marketers make with intent data
30-second summary: Marketers are drawn to the possibilities of intent data, which can shine a light on who is actively searching for a solution and […]
Google’s John Mueller Gives Advice on Paywall Markup via @MattGSouthern
Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller.The […]
Google releases Google Ads Editor v1.5
This update brings new tools for ad strength, support for additional recommendations, and image extensions. Please visit Search Engine Land for the full article. […]
