Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021. Please visit Search […]
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Brand reputation and the impact of Google SERP selections
How Google treats company navigational brand searches and the impact they can have on consumer perceptions. Please visit Search Engine Land for the full article. […]
What Search Marketers Need to Know About Criteo’s Retail Media Platform via @ebkendo
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get startedThe post What Search […]
Google algorithms vs Google penalties, explained by an ex-Googler
This former Google quality analysts explains the difference between Google’s algorithms, manual actions, quality and penalties. Please visit Search Engine Land for the full article. […]
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. Please visit Search Engine Land […]
Five retail and marketing trends for 2021
30-second summary: Ecommerce is getting obsolete as the lines between online and offline get blurrier. Biometrics is gaining ground as an independent payment option. Humans […]
CMS predictions: What to watch for in the year ahead
30-second summary: Content creation is already using AI. We’ve hardly noticed as Office applications suggest writing changes with Word, provide design assistance in PowerPoint, and […]
Copywriting For SEO ✍️ Everything You Need To Know
If you’ve ever tried to create content for SEO, you know how hard it is. Not everyone on a marketing team is proficient in SEO […]
Google confirms passage indexing is not yet live
We expected this to roll out in 2020 but that seems unlikely now. Please visit Search Engine Land for the full article. Source: Search […]
