Google expands phrase match to include broad match modifier traffic
Broad match modifier will be phased out as part of the change. Please visit Search Engine Land for the full article. Source: Search Engine […]
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What Is PPC & How Paid Search Marketing Works via @dangilbertppc
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.The post What […]
Google BERT vs SMITH: How They Work & Work Together via @beanstalkim
Earlier, Google released a research paper about SMITH – a new NLP algorithm. What’s it about and how does it compare to BERT? Read on.The […]
Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth
30-second summary: Sellercloud is an omnichannel ecommerce growth platform that provides merchants with a range of tools to help them navigate the ecommerce landscape. In […]
How should you share content for lead nurturing?
30-second summary: There are many tactics that can play into a successful lead nurturing strategy. Marketers should leverage content throughout the prospect’s journey to help […]
Google Ads Auto Applied Recommendations: Every setting, explained
There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns. Please visit Search Engine Land for the […]
Bing Steps Up to Replace Google in Australian Search Showdown via @RebekahDunne
Bing throws their hat into the ring to replace Google in Australia’s Search. A meeting has taken place amidst the News Media Bargaining Code dispute.The […]
Google Analytics Stops Collecting Data From YouTube Channels via @MattGSouthern
Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services.The post Google Analytics Stops Collecting […]
Google will suspend merchant sites that show higher prices in the checkout
Starting on April 6, 2021 Google will begin to enforce that the price showing on your product landing page matches that in the cart. Please […]
7 Alternative Social Media Platforms to Consider via @brentcsutoras
Tired of the “big tech” social networks? Check out these 7 alternative social media platforms and see how influencers are finding success on each one.The […]
