Subdomains vs. Subfolders: Which Is Better for SEO & Why? via @martinibuster
The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice.The post Subdomains vs. […]
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What Is Quality Score & Why It Matters via @siliconvallaeys
Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.The post What […]
Every Advanced Google Search Operator You Need to Know via @BrianHarnish
Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.The post Every Advanced […]
Elevating customer service in 2021
30-second summary: Consumers crave human connection in their service interactions. With social distancing still in effect, human connection has become increasingly important, especially for customer […]
Google goes dark theme and passage ranking sees the light: Friday’s daily brief
Plus, making the case for more Google Search Console data. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app. Please visit Search Engine Land for the full article. […]
A Google Ads setting allowed advertisers to exclude people of “unknown gender”
Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals. Please visit Search Engine […]
4 PPC Myths To Let Go for Paid Search Success via @GrpTwentySeven
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.The post […]
The 11 Best Image Search Engines via @JuliaEMcCoy
Need to find a source for an image? Find a list of image search engines here.The post The 11 Best Image Search Engines via @JuliaEMcCoy […]
Psychographic Marketing for PPC: A Beginner’s Guide via @SusanEDub
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.The post Psychographic […]
