How to overcome the top 3 objections to YouTube video ads
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given […]
Latest SEO News
Did Google really lose search market share to Microsoft Bing in April?
Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter […]
The future of search is social by Edna Chavira
Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands […]
6 ways to use AI for paid search account restructuring
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search […]
How to boost your marketing revenue with personalization, connectivity and data
Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party […]
Reminder: New Google Search reputation abuse policy starts soon
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” […]
Google Ads will pause low-activity keywords starting in June
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low […]
How to transform your Google Ads headlines with anti-audiences
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try […]
The future of SEO in an AI-powered world
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in […]
