Google Ads launches Cross-Media Reach Measurement for video campaigns
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This […]
Latest SEO News
How to use the ‘perfect click’ to optimize for AI-assisted search results
The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves […]
Google AI Overviews are an evolution, not a revolution
After all the huffing and puffing, Google’s SGE-turned-AI Overviews rolled out across 84% of searches – only to be rolled back to 15%. Temporarily. Most […]
Google dropping continuous scroll in search results
Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results. […]
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive […]
Yelp adds 8 searchable accessibility business attributes
Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business. The new […]
Google rolls out new shopping tools ahead of summer sales
Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated […]
Google tightens EU consent rules for Customer Match ads
Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The […]
Google automates lead credits for Local Services Ads
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it […]
