8 SEO concepts explained in business terms
Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. […]
Latest SEO News
Google June 2024 spam update done rolling out
Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad […]
A guide to Google Ads for regulated and sensitive categories
PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult […]
Multinational SEO vs. multilingual SEO: What’s the difference?
On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have […]
Reimagining search in the AI era: Insights from ex-Bing Search director
I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google […]
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from […]
PrestaShop SEO: How to Boost Your Rankings in 2024
First step of buying a product online is searching it on search engines. As 93% of online experiences start with a search engine and specifically […]
Google Chrome mobile adds local places to Chrome Actions
Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read […]
Google testing AI Overviews with link cards at the top
Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links much more visible and much […]
Google Ads unveils major updates to search query matching
Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to […]
