Steve Ganem, Product Director of Google Analytics, on GA4
As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — […]
Latest SEO News
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
What’s the “new” SEO? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search […]
Prompt injection added to Bing Webmaster Guidelines
Microsoft has added a new guideline to its Bing Webmaster Guidelines named “prompt injection.” This is to cover the abuse and attack of language models […]
How to harness marketing data to support holistic business strategy
An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often […]
Organic link building for sales landing pages by Citation Labs
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase […]
Microsoft AI CEO: Web content is ‘freeware’
Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly […]
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why […]
Report: Menu items, busier businesses may be Google local ranking signals
Google Search might be looking at the items in your menu within your Google Business Profile and how busy your establishment is during popular times […]
Google expands Product Studio to new markets, adds features
Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. […]
Google Colab for SEO: How to get started
Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples. SEOs love Colab because, unlike GitHub, […]
