Latest SEO News
Mastering SEO account management: The recipe for success
SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how […]
How to harness the power of data gathering for SEO
Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like […]
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. […]
TikTok ad spend growth slows amid ban talks
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, […]
Target audiences precisely to maximize reach and reduce spend by Edna Chavira
Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This […]
Internal linking for bloggers: 9 mistakes to fix immediately
Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s […]
What Google’s query matching update means for future PPC campaigns
“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive […]
Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power
SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO […]
Google Ads makes broad match default for new search campaigns
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. […]
