Survey: Search marketers less happy with their jobs vs. last year
Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. […]
Latest SEO News
AI and Google advertising: What’s next?
AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the […]
3 ways to add a human touch to AI-generated content
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This […]
Baidu vs. Google: Navigating the SEO landscape in 2024
SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine. As businesses increasingly look to tap […]
How AI is shaping the future of ecommerce advertising by Adobe x Meta
No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In […]
Google Merchant Center Next rollout expands
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next […]
Google tightens AdMob policies, reshaping ad placement rules
Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will […]
Survey: Search marketing gender pay gap is widening
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is […]
5 ways to incorporate trends into your SEO content strategy
Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most […]
The Kanban approach to efficient PPC campaign management
Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for […]
