Latest SEO News
How to recover from Google Ads performance drops
When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. […]
Can’t keep up? 3 timeless ways to future-proof SEO
The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal […]
2024 organic website traffic benchmarks by Edna Chavira
Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and […]
Advertisers react to Google keeping cookies on Chrome
After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party […]
Google offers enhanced conversions consultations
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision […]
Could AI eventually make SEO obsolete?
The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI […]
Digital marketing primer: Understanding strategies and measuring success
Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a […]
Survey: User satisfaction with Google grows in 2024
Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study […]
Yelp expands ad offerings for national brands and advertisers
Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking […]
