Latest SEO News
Is using AI-generated content for SEO plagiarism?
As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred. Many are asking: Is using AI […]
Google AI Overviews gains new citations and links, plus more
Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources […]
Thanks, Google – but we’re keeping these 5 post-cookie initiatives
The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has ranged from disbelief […]
Audience targeting is direct mail’s top advantage by SeQuel Response
Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher audience engagement and, ultimately, greater conversions. The challenge, however, lies […]
FTC finalizes rule to combat fake reviews, testimonials
The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. […]
8 questions to ask your new PPC clients
Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply […]
Hot take: Why SEO’s oldest tactic must evolve now by Edna Chavira
Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with […]
Lead gen advertising in the automation era: How any brand can succeed
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they […]
Report: U.S. considering forcing a Google breakup
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a […]
