7 ways to segment Performance Max and Shopping campaigns
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion […]
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion […]
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. […]
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance […]
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data […]
If you’re reading this, you’ve likely encountered the “Crawled – Currently Not Indexed” error in Google Search Console. Of the 213 Google Search Console profiles […]
A lot has changed over the past year while I’ve been waiting for “the best AI video generators for creators and marketers” to emerge. The […]
Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value, 75% of CEOs […]
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the […]
News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected […]
Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google […]
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