Was Google’s document ‘leak’ a strategic move? An SEO theory
Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map for SEOs. Solving this puzzle […]
Latest SEO News
How SEO can collaborate with content teams
Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication […]
Google Search testing new display for forum content
Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when […]
Google Ads Introduces New Masthead Format Requirements Page
Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across […]
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ […]
Will ChatGPT be the new Google? The future of search and information retrieval
With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could […]
Does generative AI save time in PPC?
Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release, AI has become a hot topic of […]
Defying the cuts: Overcoming Google Ads budget constraints by Adthena
Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of […]
