Google adds generative AI insights, shopping ad campaign goals
Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time […]
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4 ways we’re helping retailers move fast this holiday season
At Google’s Think Retail event, we’ll share new tools to help retailers make quick decisions during the holiday, from jumping on trends quickly to simplifying […]
What is ASO? 7 fundamentals to app store optimization
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half […]
From dysfunction to high performance: A model for agency success
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients […]
Search Central Live 2024 is coming to Kuala Lumpur and Taipei
As previously announced, we’re coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we’re very excited! The KL event […]
Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing […]
ChatGPT prompts for SEO: What you need to know
ChatGPT has many applications for content and SEO. This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share […]
Reframing SEO: Why training search engines is the new game in the age of AI
Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we […]
Google Search may now use OG title for title links
Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search […]
Reports: Perplexity ads to launch in Q4
AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will […]
