Google and guest posts: What gets indexed and what doesn’t
Guest posts are among the first methods people hear about when learning about link building. There are definitely wrong ways to do guest posting. But […]
Latest SEO News
Google adtech antitrust trial: Everything you need to know
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions […]
Google tests more noticeable ad labels in search results
Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, […]
Google Search adds Internet Archive’s Wayback Machine links to about this page
Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling […]
How to manage a paid media budget: Allocation, risk and scaling
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error […]
7 tips for delivering high-impact technical SEO audits
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical […]
How to build and retain brand trust in the age of AI
As businesses race to adopt artificial intelligence, many struggle with a crucial question: How can they harness this powerful technology without losing the trust of […]
EU’s top court upholds $2.7 billion fine against Google
The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. […]
Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This […]
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers […]
