A guide to creating social media videos (for search and beyond)
Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and […]
Latest SEO News
Lost Website Traffic After a Site Migration? Here Are 3 Ways You Can Boost It
So, you’ve launched your new site and noticed a decline in traffic – every business owner’s and marketing manager’s worst nightmare. Depending on how long […]
Data providers: Google August 2024 core update was very volatile
Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life […]
Google Business Profile: 6 frequently asked questions
Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds […]
Google updates crawlers and user-triggered fetchers documentation
Google has made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. […]
How to create and optimize Google Ads custom segment audiences
Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are […]
How to make your display campaigns profitable
If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim […]
CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics
Cost-per-click (CPC) rates are rising across industries. In fact, CPCs are up by an average of 10% year over year, according to WordStream. It’s time […]
Google Ads bug hits GCLID conversion tracking
Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, […]
