What YouTube learned by analyzing over 8,000 top ads
YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key […]
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Amid political ad blitz, brands can hack the media landscape by Optimove
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — […]
Google brings negative keyword exclusions to Performance Max
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, […]
4 Google Performance Max updates: New insights and reporting
Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why […]
The 5 core focus areas of website optimization by Edna Chavira
Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your […]
Google Ads ad copy: what works and what doesn’t in 2024
Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh […]
Meta gives advertisers new ad tools ahead of holidays
Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with […]
Why is this ranking on Google?
As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns […]
4 initiatives to combat AI-driven SEO traffic losses
There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is […]
