Latest SEO News

As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred.  Many are asking: Is using AI […]

Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources […]

The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has ranged from disbelief […]

Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher audience engagement and, ultimately, greater conversions. The challenge, however, lies […]

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. […]

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply […]

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with […]

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they […]

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a […]

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a […]