Latest SEO News

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in […]

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients.  However, not all client partnerships […]

Google is explicitly identifying people it understands to be content creators.  This article explains how we know that Google is recognizing content creators, why it’s […]

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on […]

Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially […]

Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content […]

Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s […]

Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this […]

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality […]