Latest SEO News
Google brings negative keyword exclusions to Performance Max
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, […]
4 Google Performance Max updates: New insights and reporting
Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why […]
The 5 core focus areas of website optimization by Edna Chavira
Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your […]
Google Ads ad copy: what works and what doesn’t in 2024
Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh […]
Meta gives advertisers new ad tools ahead of holidays
Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with […]
Why is this ranking on Google?
As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns […]
4 initiatives to combat AI-driven SEO traffic losses
There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is […]
A guide to creating social media videos (for search and beyond)
Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and […]
Lost Website Traffic After a Site Migration? Here Are 3 Ways You Can Boost It
So, you’ve launched your new site and noticed a decline in traffic – every business owner’s and marketing manager’s worst nightmare. Depending on how long […]
