Bringing Store ratings on Search to more countries
Google’s Store Ratings have been helping US merchants highlight the high quality experiences other shoppers have had right from Search, and we’re now bringing store […]
Latest SEO News
Organic Marketing vs. Paid Ads: What Is More Important and When To Implement
Organic Marketing vs. Paid Ads? Invest in both. When implemented together, SEO strategies and PPC ads can help you attract more visitors, get more leads, […]
Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will […]
Google Product Studio launches AI-generated video creation tool
Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative […]
How to use Microsoft Clarity for deeper website analytics
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, […]
Key PPC ad strategies for home services
Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While […]
Visual content and SEO: How to use images and videos in 2025
Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of […]
Structured data and SEO: What you need to know in 2025
Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data […]
The art of AI-enhanced content: 8 ways to keep human creativity front and center
As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI […]
Amazon Today: A new frontier for brick-and-mortar by Feedonomics
Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance […]
