Use Smart Goals, powered by Google Analytics, to optimize in AdWords
To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as “that moment when users […]
Latest SEO News
What content marketers need to know about RankBrain and SEO
The traditional notion of SEO content involves the generation of large blocks of text (usually greater than 500 words) placed on blog pages, product pages, […]
Get deeper insight into your automated bidding performance
Understanding how your automated bid strategies are performing is easy if you know where to look. With three new reporting features now available, you can […]
Introducing new interactive ads to drive app installs
Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, […]
The No BS Guide To Backlinks: 7 Ways To Get Backlinks Google Will Love
Link building is an area plagued with bad information. One site tells you this. Another tells you that. And, you come away from the screen six […]
7 Biggest Internet Marketing Time-Sucks & How to Avoid Them
We’re all internet marketers here, right? As internet marketing professionals, we can probably agree that we a) have to juggle many more things than regular […]
Why should marketers care about image recognition technology?
Image recognition is not a new concept but it is representing a bigger share of major tech companies’ businesses. This month, Pinterest sharpened its visual […]
Updating Our Search Quality Rating Guidelines
Developing algorithmic changes to search involves a process of experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google’s search results—give […]
RankBrain Rising
A Deep Dive into Google’s RankBrain Launch RankBrain, Google’s newly launched artificial intelligence component, which works in conjunction with the search engine’s Hummingbird algorithm, was […]
TC Summit 2015: Celebrating our Webmaster Top Contributors!
Two weeks ago, we were extremely lucky to host the 2015 edition of the Top Contributor Summit (#TCsummit), in San Francisco and on Google’s campus […]
